About Us

At Subtle Bond, we create kink-coded clothing you’ll actually want to wear.

Built for the rule-breakers, the pleasure-seekers, and everyone living life on their own terms, Subtle Bond is about more than just fashion, it’s about identity.

We started because there was nothing out there that felt right. We didn’t want huge graphics or heavy clichés. We wanted something subtle. Something clever. Something you could wear into a vanilla space and still feel completely like yourself.

That’s why we create premium, embroidered loungewear and apparel designed for Dom(me)s, submissives, swingers, and the gloriously neurospicy among us.

If you know, you know.

Every piece is made to order here in the UK, using 100% organic cotton and ethically certified production. We believe in quality over fast fashion.

We also believe brands should give back. That’s why 10% of our sales are donated to a different charity each quarter — supporting causes like mental health, women's rights, LGBT communities, and more.

Our values

  • Giving Back

    Without sounding too worthy, charity is important. We're living in tough times and the need for charities is greater than ever. 10% of every sale goes to a charity that rotates each quarter.

  • Sustainability

    We don't want to overproduce. We also don't want garments manufactured in sweatshops either.

    Our garments are 100% organic cotton and ethically made. Products are produced to order in-house by Lydia and Big Beastie (the embroidery machine).

  • Identity

    Sometimes you just want to feel seen without having to shout about it. Express who you are, quietly, confidently, and on your own terms.